In August 2009 the BBC Radio 4 magazine programme, ‘More or Less’, included the following interview with Prof Albert Mehrabian on the topic of ‘that formula’. So just what did his research set out to find, and what does the man himself make of the misplaced assertions that have dogged his findings for over 40 [...]
All the way back in the early 1970s there was some research undertaken that was to change communications thinking and teaching for more than 30 years. It was undertaken by Professor Albert Mehrabian amongst volunteer students at UCLA and was published in 1971. Together they attempted to clarify, in very defined circumstances, the relative importance [...]

